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When Spotify launched, they didn’t just create another streaming music service. They created an entirely new model for music. One that pays an artist every single time their music is played, taking the pressure off of bands to constantly churn out radio singles and commercial albums. And one that allows fans to listen to any song, anywhere, on anything.
Spotify isn’t just another music site, it’s a company created for music. And the more people that use Spotify, the more that artists, their fans and music benefit.
Concept
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Strategy
Copywriting