Barkbox-Header.jpg

BarkBox

Sweet, sweet dog butt.

 

Every day millions of dog parents head to work but leave the TV on for theit pup. And they usually leave it tuned to one of a few channels – Animal Planet, The Pets Network, etc.

So instead of spending tons of money on prime time ads for humans we bought cheap, daytime media and created ads for dogs. Ads for dogs featuring the one thing that dogs love more than anything else on the planet: another dog's butt.

 

What I Did Here

Concept

Creative Direction

Film Direction

Copywriting


 
 

Next Project

Canadian Club