Bon & Viv Spiked Seltzer

Drink it by an ocean.

Bon & Viv was one of the first spiked seltzers to hit the market. But after a couple of short years, the spiked seltzer category was already starting to get crowded.

To really scale Bon & Viv needed to do more than beat out other spiked seltzers. They needed to steal market share from beer. So as the summer for 2018 rolled around, we launched a campaign to get Bon & Viv in more ice chests by encouraging Americans to drink them by an ocean—no matter how loose their definition of an ocean may be.